The city introduces a new branding initiative to unite NYC’s public markets

The new mixed-use mega-project on the Lower East Side heals a civic wound with hundreds of affordable apartments, community perks and a sleek home for Essex Market.



Even half-done, Essex Crossing, on the Lower East Side, is shaping up as one of New York’s most promising new mixed-use developments — the anti-Hudson Yards.

A $1.9 billion, six-acre, for-profit mega-project occupying several blocks around Delancey Street where traffic barrels onto and off the Williamsburg Bridge, it replaces what had been a vast no-man’s land and gaping civic wound with new subsidized apartments, a bushel of community perks, parkland, a movie multiplex, office and retail space for local businesses and a capacious new home for the city-owned Essex Market.

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